LONDON Edit
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WHY COMFORT IS THE NEW FRONTIER OF WELLNESS
For decades, the wellness world has taught us how to eat, sleep, meditate, hydrate, journal, breathe, stretch, and optimize. But almost nothing has taught us how to comfort ourselves. Comfort...
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DO SLOW MORNINGS MEAN LATE STARTING OR UNSTRUCTURED?
There’s a growing obsession with “slow mornings,” and somewhere along the way, the message got twisted.People started equating slow with sleeping in, being behind, or wandering through the morning with...
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THE QUIET POWER OF GENTLY SCENTED
Naturally London has always been a brand that values gently-scented products that deliver a subtle, pleasant aroma without overwhelming the senses. This approach recognises that fragrance isn’t merely decoration; for...
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HOW EVERYDAY BLUE SPACES HEAL YOU
Blue spaces aren’t just oceans or lakes, in fact they also live in your home rituals. Whether it’s the rhythm of your shower, the stillness of your bath, or the...
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NERVOUS SYSTEM REGULATION: THE SCIENCE OF SCENT AND SAFETY
Regulating your nervous system is about building consistent, sensory cues or comfort cues that tell your body: you’re safe now. Naturally London supports nervous system regulation through foundational wellness practices...
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GRIEF NEEDS COMFORT, TOO
Grief doesn’t ask for permission—it arrives, often quietly, then all at once. In our culture of keeping it moving, there’s little space to sit with sorrow. But what if we...
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NATURALLY LONDON: A NEW ERA
Naturally London began in 2015 as a deeply personal journey—a quest for relief during pregnancy, when my swollen feet led me to create my first comfort-focused foot soak. What started...
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HOW TO LEAVE AMAZON AS A SMALL BUSINESS (Without Losing Sales)
If you’re ready to cut ties with Amazon and reclaim more control over your business—congrats. That’s a bold move and a power play. But let’s make sure your transition is...
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WHAT IS WABI-SABI?
Embracing Wabi-Sabi: The Art of Finding Comfort in Imperfection The Japanese philosophy of wabi-sabi 侘寂 (WAH-bee SAH-bee) invites us to pause, breathe, and find beauty in life’s natural ebb and...
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WHAT IS MA?
Our society tends to value hustle culture over balance, it’s easy to forget the beauty found in making space. The Japanese concept of Ma teaches us to embrace the space between—the...
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THE FUTURE OF FOOTCARE: 2025 TRENDS
As we step into 2025, foot wellness is experiencing a seismic shift. Gone are the days of harmful quick fixes, neglectful footwear, and outdated routines. This year, we’re redefining care...
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LAST-MINUTE GIFT IDEAS
I used to be the queen of last-minute gifts. Back in my teenage and early 20s, I thrived under the pressure of the clock ticking down. DIY presents were my...