Our Story
Our Mission
Naturally London creates botanical skincare for dry skin with one goal: relief.
Our approach is rooted in water and thoughtful formulation, pairing hydration with moisturization to leave dry skin feeling soft, smooth, and comfortable.
Every formula has a purpose and every product is designed to work with your skin, not ask it to become something else.
We're not interested in perfect skin.
Only moisturized skin.
FORMULATED WITH PURPOSE
Naturally London was founded by Chris Michelle, a certified skincare formulator who believed there had to be a better way to care for dry skin.
For more than a decade, that curiosity has shaped how we formulate: combining water, botanical ingredients, and thoughtful delivery systems to give dry skin both the hydration and moisturization it needs.
Every product earns its place. Every ingredient has a purpose. And every formula is created with one goal in mind:
Relief for dry skin.
CRUELTY-FREE & VEGAN
Naturally London creates botanical skincare for dry skin with care for both people and the planet.
Our products are cruelty-free and vegan, and we thoughtfully select ingredients for their purpose, performance, and sensory experience.
We believe water has an important place in dry skin care. Our formulas intentionally pair hydration with moisturization, combining water with botanical oils, butters, and other carefully selected ingredients to help dry skin feel soft, comfortable, and ridiculously moisturized.
Because good formulation is about understanding what belongs.
Explore our skincare →
SUSTAINABILITY PRACTICES
Naturally London's sustainability starts with being thoughtful about what we create, what we use, and what we already have.
We've intentionally reduced our product assortment, allowing us to focus on fewer formulas, ingredients, and packaging components. Through our Reduce + Reuse Initiative, we also find new uses for viable packaging from discontinued products rather than automatically sending it to waste.
Our orders ship carbon neutral and are packed using recyclable materials, while glass remains an important part of our packaging wherever it makes sense.
We're proud to support environmental work through 1% for the Planet.
We don't believe sustainability requires pretending we're perfect. It requires making thoughtful decisions, measuring our impact, and continuing our promise to try do better.
BOTANICAL BY DESIGN
Naturally London has always been curious about what botanicals can do.
We formulate with thoughtfully selected botanical oils, butters, and extracts chosen for their purpose, performance, and the sensory experience they bring to dry skin.
HANDCRAFTED IN MARYLAND
Naturally London skincare is thoughtfully formulated and handcrafted in small batches in our Silver Spring, Maryland studio.
As a founder-led brand, we stay close to the process from selecting unexpected botanical ingredients to formulating, pouring, and finishing each batch by hand.
Working in small batches also means you may occasionally notice subtle variations in color, texture, or aroma. That's part of working with botanical ingredients, whose characteristics can naturally vary from harvest to harvest.
Thoughtfully made skincare.