Our Story
Our Mission
Naturally London is a foundational wellness brand rooted in Hydro-Comfort™, our belief that water, science, and stillness are essential to nervous system care.
We craft earth-derived, gently scented solutions designed to regulate, restore, and remind your body what ease feels like. Every product and experience invites presence, whether through a shower, soak, or simple moment of calm.
Our philosophy is simple: comfort is good biology.
As a brand and team, we cultivate clarity, curiosity, and calm in everything we do, because wellness is a rhythm you live by.
CRUELTY-FREE & VEGAN
Naturally London crafts foundational wellness products for ease of use that deliver results.
Our products are PETA certified. Formulated by a certified aromatherapist using ingredients with holistic benefits.
We create products that do not contain any synthetic colors, artificial fragrances, parabens, wax, mineral oils, phthalates, sulfates, petroleum or micas.
Our in-house recipes never have water as the first ingredient. Many mainstream brands' products are primarily made water with smaller percentages of the ingredients that count. At Naturally London, our products are potent with earth-derived ingredients.
SUSTAINABILITY PRACTICES
Naturally London is taking against plastics. Our cruelty-free, non-toxic products are packaged in frosted glass bottles & jars. We care about the planet and are continuously finding ways to do our part, like shipping with 100% recyclable materials.
We believe little things lead to bigger impacts. Naturally London is committed to finding additional ways to cut waste, like introducing refills, setting up a recycling initiative for hard to recycle items via TerraCycle, and partnering with charities that better the planet (i.e. One Tree Planted, Surfrider, and Soles4Souls).
Thank you for going on this journey with us as we continue to find ways to do better.
ROOTED IN WATER
Water is where our philosophy begins and where comfort finds its rhythm.
Every formulation flows from this foundation, designed to hydrate, calm, and bring the body back into balance. Rooted in Water reflects our belief that wellness starts with connection: to self, to nature, and to the soothing stillness found in flow.
CRAFTED WITH LOVE IN MARYLAND, USA
All of Naturally London products are created from scratch and made with intentional ingredients with award-winning aromas. We craft each product with love in our studio in Laurel, MD.
Naturally London purposefully focuses on your hands and feet, because of their significance to our overall wellness. Our feet ground us like roots and our hands are our strong branches.