You moisturize every day. Sometimes twice a day. And somehow, your skin is still dry.
Before you assume you need a heavier cream, another body butter, or yet another product for your bathroom counter, there may be a much simpler question to ask:
Are you moisturizing in the right order?
Because when you moisturize, and what you put on first, can make a difference in how your skin feels afterward.
At Naturally London, we believe better skin doesn't have to mean more products. Sometimes, it simply means using what you have differently.
Why the order of your body care products matters
Most of us learned a pretty standard routine:
Shower. Dry off. Get dressed. Remember you're ashy. Find some lotion. Sound familiar?
The problem isn't necessarily that your moisturizer isn't rich enough. It's that by the time you're applying it, you've missed an opportunity to support your skin while it's still damp from the shower.
That's why we approach dry skin differently. Instead of treating moisturizing as something that happens after your shower routine, we make it part of the shower itself.
Start moisturizing in the shower
This is where cleansing matters.
Traditional body washes are designed primarily to cleanse. If you have dry skin, you may prefer a cleanser formulated to clean while leaving your skin feeling conditioned rather than stripped.
That's the thinking behind Lather Cleansing Shower Oil.
Lather cleanses while depositing moisturizing ingredients onto the skin, allowing the first step of your moisturizing routine to happen before you've even turned off the water.
But that's only step one.
Don't wait until your skin is completely dry
After your shower, gently pat away excess water rather than waiting until your skin is bone dry.
Then moisturize. Applying your next moisturizing product while your skin is still damp allows you to take advantage of the water already sitting on your skin instead of trying to compensate for dryness later.
It's a small change in order.
But small changes are sometimes the difference between constantly chasing dry skin and finally finding a routine that works for you.
This is the Double Moisturize Method™
We call our approach the Double Moisturize Method™:
Step 1: Lather. Cleanse and begin moisturizing in the shower.
Step 2: Veil. Apply our Post-Shower Moisturizing Mist while skin is still damp.
Two steps designed around one idea:
Don't wait for your skin to feel dry before you start moisturizing it.
And if you're thinking, Wait. That's almost too simple, that's rather the point.
Exceptional skin shouldn't require exceptional effort.
So where do body butters and richer moisturizers fit?
Here's where people can accidentally make their routines more complicated than necessary.
More isn't automatically better.
If your everyday moisturizing routine is doing its job but certain areas still need additional attention—or colder weather has your skin asking for a little more that's when a richer product can make sense.
That's the role of Comfort Dry Skin Relief Intensifier.
Comfort isn't a mandatory third step in the Double Moisturize Method. It's the product you reach for when your skin needs more relief.
What order should you moisturize your body?
If you want a simple place to start, try this:
In the shower: Cleanse without leaving your skin feeling stripped.
Immediately after: Leave your skin slightly damp and apply your moisturizer.
As needed: Add a richer, more occlusive product to areas that need additional comfort.
And before you replace everything you own, try applying this principle to the products already sitting in your bathroom. You may not need more skincare.
The process is key. And quality products help, too.
Ready to try the Naturally London way?
If dry skin has you constantly reaching for more lotion, start somewhere different.
Our Double Moisturize Method™ pairs Lather Cleansing Shower Oil with Veil Post-Shower Moisturizing Mist to give dry skin two opportunities to moisturize in one ridiculously simple routine.
[TRY THE DOUBLE MOISTURIZE METHOD]
Need a little more?
The Complete Method adds Comfort Dry Skin Relief Intensifier for the days (and the places) where your skin needs additional relief.
[DISCOVER THE COMPLETE METHOD]
The goal is simple. when it comes to our skin...
Get moisturized and go live your life.