Dear London's Pedisoaks Family,
We have been so lucky to have such amazing supporters in our foot care journey. Each and every one of you have been such a value to our growth via your feedback and reviews. I know for a fact this has been an intricate influence on the success of our business.
I started London's Pedisoaks in July 2015 with a passion and very little experience in knowing how to run a product based business. There have been quite a few mistakes, several victories and now I am truly proud of what my business' evolution.
Look at what is now the brand that started out in plastic jars with purple and white labels. So many people believed my idea, which are still some of my biggest cheerleaders. Mistakes have turned into valuable lessons and victories are now the standard of how can we do better.
A necessary change is happening...
I am very proud of the growth, success and support we have experienced since launching in 2015. Since our launch, we received awards and extremely valuable feedback. In order to acknowledge and honor our customers, we are facilitating a few improvements. We now have reached a crossroad of sorts and have decided to change our business name. It was a bitter sweet decision, but I am a firm believer of making lemonade out of lemons.
It is my mission to ensure that our overall brand ethos remains the same. We will continue to educate our customers on the importance of healthful foot care. Bottomline, our revamp will simply be a slight change to what you know and love about our brand.
What changes will be made...
- The new business name is NATURALLY LONDON. There will be a slight change to our logo. The main focal point is LONDON, which is the most important element.
- We have honed in on our ingredient sourcing selecting only ingredients that are organic-certified, fair trade and/or nonGMO.- We honed in on the products you love and will continue to offer our Essential 5 based off of customer feedback.
What yumminess will continue...
- Our truly natural formulations free from synthetic coloring or fragrances. Using antioxidants as our natural preservatives such as Vitamin E and Rosemary Leaf extract.
- We are handcrafting our products with love & transparency.
- We are vegan, cruelty-free, non-toxic, paraben-free and create original recipes.
I appreciate each and every one of you for taking this tremendous journey with us, especially those who have been with us since the beginning. I am honored for you to witness our growth and aid in our evolution. I promise to continue to bring you truly natural foot care with unique scent combinations and effective results.
In Love & Light,
Founder | Naturally London